Recent years have seen something remarkable unfolding in terms of marketing towards little girls. Some of the biggest girls brands globally are making the switch from stereotypical portrayals of ultimate womanhood (think blonde hair, blue eyes, pretty clothes, pink, pink, pink, and home-making) to a more diverse, representative and aspirational offering.
This is good news for our daughters, very few of which fit neatly inside any stereotypes. Every girl is different outside and in; different body shapes, different hair, eye and skin tones, different favorite colors and different hopes and dreams and hobbies and likes. There is no reason why a little girl shouldn’t dream of becoming a scientist, or an engineer, or even a Navy SEAL for that matter. While we still have a very long way to go, society is more conscious of women’s rights and equality than at any other time in human history.
As parents and caregivers many of us will also need to step outside the box. We need to up our intentionality and ambition for our girls. We need to let them know that we believe in them and that we support their dreams.
Little Miss Mogul was created as a small first step in calling our girls to greatness. Our products are designed with out-the-box, big dreaming little girls in mind. Visit our online store to see what we have on offer.